For this collaboration between Fortnite and Unofficial eyewear, AKQA commissioned directors and photographers NDA to shoot the campaign. We designed 3D worlds inspired by Fortnite's various maps, which were printed on giant backdrops for use in their sets. Additionally, we developed dynamic camera movements, initially created in Blender, and then transferred to motion control for the video production. This project seamlessly merges gaming and fashion, creating visually stunning content that captivates audiences.
For this collaboration between Fortnite and Unofficial eyewear, AKQA commissioned directors and photographers NDA to shoot the campaign. We designed 3D worlds inspired by Fortnite's various maps, which were printed on giant backdrops for use in their sets. Additionally, we developed dynamic camera movements, initially created in Blender, and then transferred to motion control for the video production. This project seamlessly merges gaming and fashion, creating visually stunning content that captivates audiences.